← Selected workAtlanta / November 22, 2025Jordan Brand × AtlantaCultural Contributor / Campaign Talent
AIR JORDAN XI
‘285’.
One of eight Atlanta cultural leaders invited into the creation and launch of a shoe built for the city.
The assignment
ATLANTA
IN EVERY DETAIL.
Selected to contribute an authentic Atlanta point of view during design sessions with Jordan Brand’s lead designer, shaping a product grounded in the city’s codes and communities.
The collaboration moved from early creative sessions to a ComplexCon soft launch and the official global campaign—connecting local cultural authority with a worldwide stage.
A SHOE FOR THE CITY.
BUILT WITH THE CITY.
