← Selected workAtlanta / July 4, 2026Atlanta Run Club × AJC × Nike RunningCreative Direction / Medal Design / Campaign
ROAD TO
PEACHTREE.
A finisher medal designed as an artifact of Atlanta running culture—then brought to life through a campaign about the people who give the object its meaning.
The idea
NOT JUST A MEDAL.
A PIECE OF THE CITY.
The 2026 Peachtree Road Race medal connects Atlanta Run Club’s visual language with the history and energy of the world’s largest 10K. The system combines a timecode, street-led typography, ARC identity, and the visual pulse of running in Atlanta.
Built for the finish line and the photo afterward, every detail was designed to reward effort, carry memory, and make community visible.
01PHYSICAL
STORYTELLING
STORYTELLING
Industrial design, graphic identity, ribbon system, and commemorative detail in one object.
THE PRODUCT BECOMES POWERFUL
WHEN PEOPLE SEE THEMSELVES IN IT.
