← Selected workJune 13, 2026Atlanta Run ClubMedal Design / Vehicle Graphics / Event Identity
ATLANTA MILE
SEASON 2.
A competition identity for Atlanta Run Club’s second Atlanta Mile—extending the energy of the race across a custom medal, Toyota vehicle graphics, and the live event environment.
The work
THE RACE BECAME A WORLD.
A competition identity for Atlanta Run Club’s second Atlanta Mile—extending the energy of the race across a custom medal, Toyota vehicle graphics, and the live event environment.
The medal translated the speed and structure of the mile into a physical object runners could carry. The Toyota graphic system expanded that language into motion, turning the vehicle into a centerpiece that moved through the course, the crowd, and the celebration.
THE RACE BECAME A WORLD.
